Welcome
I’m a diligent, interdisciplinary systems thinker motivated by outcomes over outputs across eCommerce apparel and health, SaaS construction and travel.
I’m working at the intersection of growth engineering and applied AI. Ask me about Claude Code, MCP servers, and building skills and agents that actually ship work.
I’m a mentor and a mentee with Product BC.
I’m a community builder. Ask me how cohousing is different from co-op housing.
I’m a marathon and ultramarathon runner. Ask me about training, fueling, and HRV.
I’m a father. Ask me about the first three years.
I’m neurodivergent. Ask me about INCUP.
I’m from the Yukon. Ask me about The North.
13+
Years of Growth Experience
80+
Organizations
$100M+
Revenue Influenced
15+
Countries Reached
Past Flagship Partnerships:
Current Focus
My practice has shifted significantly over the past 18 months. I’m increasingly focused on the intersection of growth engineering and applied AI — building attribution pipelines, martech architectures, and AI-augmented workflows for teams that want to move faster while being strategic about where to increase headcount.
Current work includes designing a revenue intelligence system, rebuilding attribution with automated QA and complementary data architecture maps, and developing custom AI agents for growth operations.
There are many more applications to explore as well. Let’s chat.
How I Work
Measurement Architecture
I refine or rebuild it — from GA4 and consent mode through server-side tracking, CRM properties, and warehouse-level revenue reconciliation.
Data & Stack Design
I map what's actually working, consolidate what isn't, and design the single source of truth needed for confident growth decisions.
AI-Augmented Workflows
I design systems — custom agents, workflows, integrations — that compound over time and free up real capacity across the team.
Strategy and Execution
I run cross-functional work: customer insights, positioning, campaigns, and the integration between marketing, sales, and product.
Testimonials:
“Gordon helped our team with strategizing and goal setting for our company through an interactive and practical exercise. With his help, we found out what we need to focus on over next few months and how to break down our action plan into practical steps in order to achieve our ultimate goal. He helped our team to set a mutual goal together and brainstorm the best approaches towards delivering the best outcome.”
Samin Saadat
Principal, Jalapeño Employee Engagement
Ways to Work Together
Strategy Intensive
A focused engagement to map your growth system end-to-end. Measurement, stack, team, and roadmap. Output: a concrete plan you can execute with or without me.
Martech & Attribution Audit
A deep diagnostic of your tracking, attribution, and data pipelines. Output: prioritized list of what’s broken, what it’s costing you, and how to fix it.
Fractional Growth PM
Ongoing embedded work with your team — strategy, execution, and AI-augmented operations. Monthly retainer, scoped per engagement.